Tinder (National Student Advertising Competition 2020-2021)

During the 2020-2021 school year, I participated in the National Student Advertising Competition with the team from the University of Kansas. Our campaign client was Tinder, a mobile dating app. My team earned AAF District 9’s “Best Audience Insight” award for our audience persona the “Newly Free.”

My role included working on the research, insights, strategy, copywriting and creative ideation components of the campaign. I uniquely contributed to the team in the following ways:

• Actively participated in group brainstorming meetings from September to March

• Contributed to writing a quantitative survey that reached 500+ survey participants

• Led two one-on-one research interviews

• Contributed to strategic ideation

• Produced copywriting for numerous drafts and the final plans book

• Presented creative inspiration and tactic ideas to the internal group

• Attended large-group client calls

• Used InDesign to assist with plans book formatting

Client confidentiality is my upmost priority, which is why my work is not presented on this page. For more information about the skills I developed through my client work, please contact me directly.

Cre8tive Minds

With The Agency at the University of Kansas, I served as a project lead and copywriter for the B2B educational toy and supply company Cre8tive Minds throughout winter 2020 and spring 2021.

I worked in a team to create brand messaging and write product descriptions for Cre8tive Minds. I also provided strategic insights for the company’s website redesign. (See the most updated Cre8tive Minds website here).

Client confidentiality is my upmost priority, which is why my work is not presented on this page. For more information about the skills I developed through my client work, please contact me directly.

DEI: Social Media and Public Statement

During the 2020-2021 school year, I served as the director of media for a student-led Diversity, Equity and Inclusion Task Force (recently renamed the Diversity, Equity, Inclusion and Belonging Committee) of the Undergraduate Business Council at the University of Kansas School of Business.

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Sample Market Research Slide Deck: Starbucks/Coffee Industry and Consumer Trends

This slide deck was created to highlight current market trends in the retail coffee industry, specifically through the lens of Starbucks. My task was to research a specific business, determine its industry classification in the North American Industry Classification System (NAICS) and learn about the company and the industry. 

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Sample Memo: New Donor Proposal for KU Endowment

This memo was written for an audience consisting of the endowment of the University of Kansas (hereafter referred to as KU Endowment, or KUE). My task was to research a local business that could be a potential donor to KUE and to pitch that business as a prospective donor in a memo.

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Coding (Markup) Example

This sample of HTML and CSS was created for JOUR 215: Web Coding at the University of Kansas in fall 2021. Future samples of this type can be located here.

A downloadable PDF with the HTML and CSS for my sample is found above.

Visual Images of Browser with Sample HTML and CSS

The above image shows the “heading 1” as well as a “heading 2.” Using “span” is shown in the “heading 2.”
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Branding Design: The Sophie Jones Collection

See the work here: https://sophiejonescollection.wordpress.com/about/.

I created the above site for my friend Sophie in January 2021 as a fun branding (and web) design project. While this page is not a real shop today, I have no doubt that Sophie will someday transform the world with what she creates for the fashion & beauty industry.

The branding designs I created (using Adobe Photoshop/Illustrator) and featured on this site are inspired by Sophie’s love for fashion, skincare, makeup, and self-care … as well as the sparkle and friendship Sophie brings to everyday life.

Recent Memo Writing: Conference Hotel Recommendation

This memo was written for JOUR 104: Words at Work: Writing Essentials at the University of Kansas in fall 2020. The task was to choose a hotel for a fictional conference and present a recommendation to a fictional boss as a human resources employee for Advanced Solutions.

Memo Sample

To: Mr. Frederick Worth

From: Emma Frieze

Subject: Conference Hotel Recommendation

Three hotel options—Highpoint Airport Plaza, Goldfield Hotel, and Hotel Mason—have been considered for the three-day company conference. After evaluating the hotel options based on space, services, cost, location, and online reviews, I recommend Goldfield Hotel. All below costs are estimated.

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