Resume

Please feel free to browse my extended resume in written form throughout this page, or click the link below to download a formal copy. Thank you!

Education

University of KansasBachelor of Science in Business – major in marketing and minor in business analytics; Business Leadership Program; Jack Dicus Business Honors Program (August 2020 – Anticipated May 2025) Lawrence, Kansas

  • Pursued a well-rounded business education involving topics such as economics, statistics, management, ethics, analytics and finance with an emphasis on marketing’s role in professional organizations
  • Learned technical tools such as Google Analytics and SPSS
  • Became involved in student leadership as a member of the Undergraduate Business Council

University of KansasBachelor of Science in Journalism and Mass Communications – major in strategic communications (digital marketing communications, advertising and public relations); arts engagement certificate; University Honors Program (August 2020 – Anticipated May 2025) Lawrence, Kansas

  • Strengthened my skills in professional writing (for PR, news and advertising)
  • Gained experience in messaging campaign strategy, research, graphic design and video production (on-camera work, camera operation and editing
  • Developed skills in the Adobe Creative Suite and AP Style
  • Engaged in various experiential learning opportunities, including The Agency (KU’s student-run advertising/PR agency) and Media Crossroads (KU’s student broadcast studio)

KC Ad Club FoundationScholar (April 2023 – present) Kansas City Metropolitan Area, Kansas and Missouri

  • Selected to participate in a scholarship and mentorship program from KC Ad Club, a Kansas City professional advertising community and member organization of the American Advertising Federation (AAF)

Accent Global LearningCreativity and Culture in Rome (May – June 2022) Rome, Italy

  • Studied culture, ethnographic research, branding and international communications with a global mindset

Experience

The Agency (University of Kansas Advertising/Public Relations Agency)Research/insights lead, media team member and PR/Executive Team member (August 2022 – April 2023); PR Team strategist and content creator (October 2021 – July 2022); junior strategist and copywriter and account lead (September 2020 – October 2021) Lawrence, Kansas

  • Led multifunctional teams and brainstormed organizational strategy as a PR/Executive Team member
  • Conducted secondary and primary (qualitative and quantitative) marketing research (surveys, interviews and focus groups) and worked in a team to develop insights and strategy for Tinder through our 2021 National Student Advertising Competition team, which won a district award for consumer insights
  • Led B2B and B2C client service, consulting on marketing strategy decisions for promotions and product design for client teams as a 2021 account lead and copywriter for Cre8tive Minds and Dancefestopia

Rock Chalk Revue Advisory Board (University of Kansas)PR coordinator (August 2022 – February 2023) Lawrence, Kansas

  • Coordinated promotions and media relations for Rock Chalk Revue and our beneficiary The Willow

MERGEAccount management and client services job shadow participant (January 2023) Virtual/Remote – Denver, Colorado

  • Attended client calls, observed annual planning/budgeting and shadowed CS and media channel teams

WpromoteWpromote Academy educational program participant/scholardigital marketing (June – August 2022) Virtual/Remote – Dallas, Texas

  • Developed digital marketing knowledge in content marketing, performance creative, SEO, paid social, paid search, programmatic and email/lifecycle platforms through Wpromote and Google learning sessions

University of Kansas – Teaching assistant for JMC 260 (advertising: Introduction to The Agency) (January – May 2022) Lawrence, Kansas

  • Guided students through advertising process from client ask to research, insights, strategy and execution

University of Kansas Undergraduate Business CouncilDirector of media for the Diversity, Equity, Inclusion and Belonging (DEIB) Committee (September 2020 – May 2021) Lawrence, Kansas

  • Directed all content creation, producing copywriting and graphics for social media, web (Wix) and email
  • Coordinated events focused on celebrating diversity and fostering a more inclusive student environment

MB Piland Advertising + MarketingMB Piland/Banktastic Job Shadow Day participant (March 2022) Topeka, Kansas

  • Utilized creative thinking in brainstorming sessions about branding/culture strategy for a financial client

Starlight TheatrePR/communications intern
(May – August 2021) Kansas City, Missouri

  • Wrote copy for news releases, blogs/newsletters, email, social media and “Broadway Beat” (YouTube)
  • Initiated a “Streaks with Starlight” Snapchat engagement program and created daily social media content

Irish Ink Design and Printing – Graphic designer
(August 2018 – May 2020) Chapman, Kansas

  • Developed strong client relationships as a designer for healthcare, education and wellness nonprofits

Washington Journalism and Media ConferenceNational youth correspondent
(July 2019) Fairfax, Virginia, and Washington, D.C.

• Enhanced verbal communication and writing skills at a George Mason University summer program focused on media and politics

Dickinson County News-Times – Contributing student writer
(September 2018 – July 2019) Chapman, Kansas

• Wrote bimonthly news articles for the county newspaper, emphasizing Unified School District #473 student activities and athletics

Technical Skills

Adobe Creative Suite; AP Style; Google Analytics; Microsoft Office (Including Excel); MRI Simmons; SPSS

%d bloggers like this: