Resume

Please feel free to browse my extended resume in written form throughout this page, or click the link below to download a formal copy. Thank you!

EmmaFrieze_ResumeDownload Here

Education

University of Kansas – Bachelor of Science in Business – majors in business analytics and marketing; Bachelor of Science in Journalism and Mass Communications – major in strategic communications (digital marketing communications, advertising and public relations); Jack Dicus Business Honors Program; Business Leadership Program; University Honors Program; arts engagement certificate (August 2020 – Anticipated May 2025) Lawrence, Kansas

  • Strengthened my skills in professional writing (for PR, news and advertisingGained experience in messaging campaign strategy, research, graphic design and video production (on-camera work, camera operation and editing); strengthened my skills in professional writing (for PR, news and advertising)
  • Pursued a well-rounded business education involving topics such as economics, statistics, management, ethics, analytics and finance with an emphasis on marketing’s role in professional organizations
  • Developed skills in the Adobe Creative Suite and AP Style; learned technical tools such as Google Analytics and SPSS
  • Engaged in various experiential learning opportunities, including The Agency (KU’s student-run advertising/PR agency) and Media Crossroads (KU’s student broadcast studio); became involved in student leadership as a member of the Undergraduate Business Council

KC Ad Club Foundation – Scholar (April 2023 – present) Kansas City Metropolitan Area, Kansas and Missouri

  • Selected to participate in a scholarship and mentorship program from KC Ad Club, a Kansas City professional advertising community and member organization of the American Advertising Federation (AAF)

Accent Global Learning – Creativity and Culture in Rome (May – June 2022) Rome, Italy

  • Studied culture, ethnographic research, branding and international communications with a global mindset

Experience

Spotlight | Analyst Relations – Client Team intern (May 2023 – Present) Kansas City, Missouri

  • Provided client service for B2B tech enterprises in the cloud services industry, crafting client-facing deliverables including research summaries, social media sentiment tracking and analyst briefing notes
  • Analyzed survey research and interviewed client executives to identify insights and recommend content for a Spotlight 2023 AR Summit session

The Agency (University of Kansas Advertising/Public Relations Agency) – Copy editor (August 2023); Research/insights lead, media team member and PR/Executive Team member (August 2022 – April 2023); PR Team strategist and content creator (October 2021 – July 2022); junior strategist and copywriter and account lead (September 2020 – October 2021) Lawrence, Kansas

  • Led multifunctional teams and brainstormed organizational strategy as a PR/Executive Team member
  • Conducted secondary and primary (qualitative and quantitative) marketing research (surveys, interviews and focus groups) and worked in a team to develop insights and strategy for Tinder through our 2021 National Student Advertising Competition team, which won a district award for consumer insights
  • Led B2B and B2C client service, consulting on marketing strategy decisions for promotions and product design for client teams as a 2021 account lead and copywriter

Rock Chalk Revue Advisory Board (University of Kansas) – PR coordinator (August 2022 – February 2023) Lawrence, Kansas

  • Coordinated promotions and media relations for Rock Chalk Revue and our beneficiary The Willow

MERGE – Account management and client services job shadow participant (January 2023) Virtual/Remote – Denver, Colorado

  • Attended client calls, observed annual planning/budgeting and shadowed CS and media channel teams

Wpromote – Wpromote Academy educational program participant/scholar – digital marketing (June – August 2022) Virtual/Remote – Dallas, Texas

  • Developed digital marketing knowledge in content marketing, performance creative, SEO, paid social, paid search, programmatic and email/lifecycle platforms through Wpromote and Google learning sessions

University of Kansas – Teaching assistant for JMC 260 (advertising: Introduction to The Agency) (January – May 2022) Lawrence, Kansas

  • Guided students through advertising process from client ask to research, insights, strategy and execution

University of Kansas Undergraduate Business Council – Director of media for the Diversity, Equity, Inclusion and Belonging (DEIB) Committee (September 2020 – May 2021) Lawrence, Kansas

  • Directed all content creation, producing copywriting and graphics for social media, web (Wix) and email
  • Coordinated events focused on celebrating diversity and fostering a more inclusive student environment

MB Piland Advertising + Marketing – MB Piland/Banktastic Job Shadow Day participant (March 2022) Topeka, Kansas

  • Utilized creative thinking in brainstorming sessions about branding/culture strategy for a financial client

Starlight Theatre – PR/communications intern
(May – August 2021) Kansas City, Missouri

  • Wrote copy for news releases, blogs/newsletters, email, social media and “Broadway Beat” (YouTube)
  • Initiated a “Streaks with Starlight” Snapchat engagement program and created daily social media content

Irish Ink Design and Printing – Graphic designer
(August 2018 – May 2020) Chapman, Kansas

  • Developed strong client relationships as a designer for healthcare, education and wellness nonprofits

Washington Journalism and Media Conference – National youth correspondent
(July 2019) Fairfax, Virginia, and Washington, D.C.

• Enhanced verbal communication and writing skills at a George Mason University summer program focused on media and politics

Dickinson County News-Times – Contributing student writer
(September 2018 – July 2019) Chapman, Kansas

• Wrote bimonthly news articles for the county newspaper, emphasizing Unified School District #473 student activities and athletics

Technical Skills

Adobe Creative Suite; AP Style; Google Ads; Google Analytics; Microsoft Office (Including Excel); MRI Simmons; R; Salesforce; SQL; Statistics; “Stukent” Digital Marketing “Simternship” (PPC/search, shopping, and display ads); SPSS; Tableau; Universal Analytics (GA4 training in progress)