Please feel free to browse my extended resume in written form throughout this page, or click the link below to download a formal copy. Thank you!
Education
University of Kansas – Bachelor of Science in Business – major in marketing and minor in business analytics; Business Leadership Program; Jack Dicus Business Honors Program (August 2020 – Anticipated May 2025) Lawrence, Kansas
- Pursued a well-rounded business education involving topics such as economics, statistics, management, ethics, analytics and finance with an emphasis on marketing’s role in professional organizations
- Learned technical tools such as Google Analytics and SPSS
- Became involved in student leadership as a member of the Undergraduate Business Council
University of Kansas – Bachelor of Science in Journalism and Mass Communications – major in strategic communications (digital marketing communications, advertising and public relations); arts engagement certificate; University Honors Program (August 2020 – Anticipated May 2025) Lawrence, Kansas
- Strengthened my skills in professional writing (for PR, news and advertising)
- Gained experience in messaging campaign strategy, research, graphic design and video production (on-camera work, camera operation and editing
- Developed skills in the Adobe Creative Suite and AP Style
- Engaged in various experiential learning opportunities, including The Agency (KU’s student-run advertising/PR agency) and Media Crossroads (KU’s student broadcast studio)
KC Ad Club Foundation – Scholar (April 2023 – present) Kansas City Metropolitan Area, Kansas and Missouri
- Selected to participate in a scholarship and mentorship program from KC Ad Club, a Kansas City professional advertising community and member organization of the American Advertising Federation (AAF)
Accent Global Learning – Creativity and Culture in Rome (May – June 2022) Rome, Italy
- Studied culture, ethnographic research, branding and international communications with a global mindset
Experience
The Agency (University of Kansas Advertising/Public Relations Agency) – Research/insights lead, media team member and PR/Executive Team member (August 2022 – April 2023); PR Team strategist and content creator (October 2021 – July 2022); junior strategist and copywriter and account lead (September 2020 – October 2021) Lawrence, Kansas
- Led multifunctional teams and brainstormed organizational strategy as a PR/Executive Team member
- Conducted secondary and primary (qualitative and quantitative) marketing research (surveys, interviews and focus groups) and worked in a team to develop insights and strategy for Tinder through our 2021 National Student Advertising Competition team, which won a district award for consumer insights
- Led B2B and B2C client service, consulting on marketing strategy decisions for promotions and product design for client teams as a 2021 account lead and copywriter for Cre8tive Minds and Dancefestopia
Rock Chalk Revue Advisory Board (University of Kansas) – PR coordinator (August 2022 – February 2023) Lawrence, Kansas
- Coordinated promotions and media relations for Rock Chalk Revue and our beneficiary The Willow
MERGE – Account management and client services job shadow participant (January 2023) Virtual/Remote – Denver, Colorado
- Attended client calls, observed annual planning/budgeting and shadowed CS and media channel teams
Wpromote – Wpromote Academy educational program participant/scholar – digital marketing (June – August 2022) Virtual/Remote – Dallas, Texas
- Developed digital marketing knowledge in content marketing, performance creative, SEO, paid social, paid search, programmatic and email/lifecycle platforms through Wpromote and Google learning sessions
University of Kansas – Teaching assistant for JMC 260 (advertising: Introduction to The Agency) (January – May 2022) Lawrence, Kansas
- Guided students through advertising process from client ask to research, insights, strategy and execution
University of Kansas Undergraduate Business Council – Director of media for the Diversity, Equity, Inclusion and Belonging (DEIB) Committee (September 2020 – May 2021) Lawrence, Kansas
- Directed all content creation, producing copywriting and graphics for social media, web (Wix) and email
- Coordinated events focused on celebrating diversity and fostering a more inclusive student environment
MB Piland Advertising + Marketing – MB Piland/Banktastic Job Shadow Day participant (March 2022) Topeka, Kansas
- Utilized creative thinking in brainstorming sessions about branding/culture strategy for a financial client
Starlight Theatre – PR/communications intern
(May – August 2021) Kansas City, Missouri
- Wrote copy for news releases, blogs/newsletters, email, social media and “Broadway Beat” (YouTube)
- Initiated a “Streaks with Starlight” Snapchat engagement program and created daily social media content
Irish Ink Design and Printing – Graphic designer
(August 2018 – May 2020) Chapman, Kansas
- Developed strong client relationships as a designer for healthcare, education and wellness nonprofits
Washington Journalism and Media Conference – National youth correspondent
(July 2019) Fairfax, Virginia, and Washington, D.C.
• Enhanced verbal communication and writing skills at a George Mason University summer program focused on media and politics
Dickinson County News-Times – Contributing student writer
(September 2018 – July 2019) Chapman, Kansas
• Wrote bimonthly news articles for the county newspaper, emphasizing Unified School District #473 student activities and athletics
Technical Skills
Adobe Creative Suite; AP Style; Google Analytics; Microsoft Office (Including Excel); MRI Simmons; SPSS