This logo was created in 2018 and adapted in 2019 for my first portfolio website. I created the logo using Adobe Illustrator with several aspects of my personal brand in mind.
The letters used in this logo are E and F because those two letters form my initials. I chose a standard serif font as well as a script font. The standard serif font ideally represented that I could produce serious and professional work, while the script font was intended to represent that I also have a creative and original side.
The circle around my initials is not complete because I hoped to demonstrate that my work was not “boxed-in.” Still today, I greatly enjoy out-of-the-box (or out-of-the-circle!) thinking, and I am open to opportunities for growth and learning from others.
As for the color scheme, I wanted to choose colors that were serious and yet meaningful to me. Teal blue is one of my favorite colors, so it seemed like an ideal choice at the time.
While this logo may not be the forever brand representation that I use for myself, it will always hold a place in my heart as the first official personal logo I ever designed.
Emma Frieze's Portfolio 