Author Archives: emmafrieze

Sample Backgrounder

by Emma Frieze | March 2, 2023 About the Backgrounder I created this backgrounder about a fictitious person named Robert “Bert” Wodehouse Mulliner to practice writing a short, professional biography. To do so, I utilized AP Style and other professional writing skills. Thank you for reading. This news release was created for JMC 305: Writing forContinue reading “Sample Backgrounder”

News Release: EV Electronics

by Emma Frieze | March 2, 2023 About the Story This news release addressed a fictitious event, which was the announcement that an electronic company called EV Electronics would be releasing a new smartphone. While creating this news release, I utilized AP Style and practiced writing and editing. Thank you for reading. This news releaseContinue reading “News Release: EV Electronics”

Lawrence City Commission News Story

by Emma Frieze | April 12, 2023 About the Story Through this news story, I covered a particular topic that was discussed in the Lawrence City Commission meeting on April 12. It was very interesting to attend the meeting in person and to learn about issues that were impacting my local community. When writing thisContinue reading “Lawrence City Commission News Story”

“The Student Marketer” Newsletter

by Emma Frieze | Spring 2023 About the Project I created a newsletter for college students to help my peers stay up-to-date on marketing news and trends. Throughout spring 2023, I produced several editions of this newsletter that I shared with various university classes, student organizations and individual students. Each newsletter included a recap ofContinue reading ““The Student Marketer” Newsletter”

@kueventrecaps Social Media Project Reflection

by Emma Frieze | March 22, 2023 About the Project I created two social media videos for campus events at the University of Kansas in spring 2023 and posted them to the Instagram account @kueventrecaps. One video centered on a Lunar New Year celebration hosted by the Vietnamese Student Association (VSA). This celebration happened onContinue reading “@kueventrecaps Social Media Project Reflection”

Strategic Research & Creative Brief for Loom Footwear

by Emma Frieze | April 7, 2023 About the Project I developed this creative brief for Loom Footwear. The brief describes the product (Loom Waterproof Sneakers), the brand’s image, why the brand is communicating, what I have learned about the consumer and what the company wants consumers to think and do. It also suggests theContinue reading “Strategic Research & Creative Brief for Loom Footwear”

“Any major can be difficult”: Students at the University of Kansas weigh in about college major stereotypes

by Emma Frieze | May 8, 2023 About the Project I created this reporting project as an exercise in professional communication. The task was to address a topic or issue that is newsworthy and relevant to Lawrence, Kansas, or the University of Kansas. The topic I chose relates to a local lens of a nationwideContinue reading ““Any major can be difficult”: Students at the University of Kansas weigh in about college major stereotypes”

Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story

As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”

Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story

As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”