As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”
Author Archives: emmafrieze
Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story
As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”
The Real Deal About Majoring in Marketing at KU: An Infographic
This infographic was created for JOUR 300: Visual Storytelling at the University of Kansas in spring 2021. I chose KU’s marketing major as my topic because, as someone who has majored in both marketing and strategic communications, I believe that many students come to KU with a misconception about what the marketing major really isContinue reading “The Real Deal About Majoring in Marketing at KU: An Infographic”
“The Illusionists” Amaze on Stage at Starlight July 20-25
This was one of the press releases that I wrote on behalf of Starlight Theatre in summer 2021 as a PR/communications intern. It highlights a Broadway show that was coming soon to the theatre. To create this press release, I utilized AP Style and Adobe InDesign. This was sent to the press and featured inContinue reading ““The Illusionists” Amaze on Stage at Starlight July 20-25″
Market Segmentation: All Nutrition Case Presentation
This slide deck was created to explain how my case study group and I used cluster analysis to identify (and create a targeting plan for) possible market segments for All Nutrition, a health supplements company. For this project, we utilized data provided to us in a case study dataset.
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