This slide deck was created to highlight current market trends in the retail coffee industry, specifically through the lens of Starbucks. My task was to research a specific business, determine its industry classification in the North American Industry Classification System (NAICS) and learn about the company and the industry.
As part of my research, I utilized IBISWorld and Mintel reports to learn about the coffee industry. From the information I gathered, I developed three key insights about the industry that Starbucks could potentially utilize when brainstorming its next marketing campaign.
I also researched a nonprofit trade organization in the coffee industry, the National Coffee Association (NCA), and analyzed the NCA’s most recent Form 990.
While working on this project, I utilized my professional research and writing skills, combining over 50 pages of thorough secondary research and analysis that I had compiled into a succinct slide deck. I used proper source attributions and utilized AP Style.
I am very interested in market research and believe that this slide deck displays my passion for this subject. Thank you for reading.
This slide deck was created for JOUR 302: Information Exploration at the University of Kansas in fall 2021.