As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”
Category Archives: Research & Data
Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story
As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”
Market Segmentation: All Nutrition Case Presentation
This slide deck was created to explain how my case study group and I used cluster analysis to identify (and create a targeting plan for) possible market segments for All Nutrition, a health supplements company. For this project, we utilized data provided to us in a case study dataset.
Sample Market Research Slide Deck: Starbucks/Coffee Industry and Consumer Trends
This slide deck was created to highlight current market trends in the retail coffee industry, specifically through the lens of Starbucks. My task was to research a specific business, determine its industry classification in the North American Industry Classification System (NAICS) and learn about the company and the industry.