This slide deck was created to explain how my case study group and I used cluster analysis to identify (and create a targeting plan for) possible market segments for All Nutrition, a health supplements company. For this project, we utilized data provided to us in a case study dataset.
While working on this project, I utilized my professional skills in market segmenting, writing and presenting. I created the cluster analysis for the project using the statistical software SPSS for my team and exhibited teamwork and leadership while creating the slide deck with my case study group.
I am very interested in consumer research and marketing strategy, and I believe that this slide deck displays my passion for this subject. Thank you for reading.
This slide deck was created for MKTG 415: Marketing Research for Managers at the University of Kansas in fall 2022.