Tinder (National Student Advertising Competition 2020-2021)

During the 2020-2021 school year, I participated in the National Student Advertising Competition with the team from the University of Kansas. Our campaign client was Tinder, a mobile dating app. My team earned AAF District 9’s “Best Audience Insight” award for our audience persona the “Newly Free.” My role included working on the research, insights,Continue reading “Tinder (National Student Advertising Competition 2020-2021)”

Cre8tive Minds

With The Agency at the University of Kansas, I served as a project lead and copywriter for the B2B educational toy and supply company Cre8tive Minds throughout winter 2020 and spring 2021. I worked in a team to create brand messaging and write product descriptions for Cre8tive Minds. I also provided strategic insights for theContinue reading “Cre8tive Minds”