Category Archives: Graphic Design

Strategic Research & Creative Brief for Loom Footwear

by Emma Frieze | April 7, 2023 About the Project I developed this creative brief for Loom Footwear. The brief describes the product (Loom Waterproof Sneakers), the brand’s image, why the brand is communicating, what I have learned about the consumer and what the company wants consumers to think and do. It also suggests theContinue reading “Strategic Research & Creative Brief for Loom Footwear”

Branding Design: The Sophie Jones Collection

See the work here: https://sophiejonescollection.wordpress.com/about/. I created the above site for my friend Sophie in January 2021 as a fun branding (and web) design project. While this page is not a real shop today, I have no doubt that Sophie will someday transform the world with what she creates for the fashion and beauty industry.Continue reading “Branding Design: The Sophie Jones Collection”