Blog/Social Media Post: Bee’s Wrap

by Emma Frieze | November 11, 2023 About the Project This blog and the two corresponding social media posts were created in JMC 560: Message Development at the University of Kansas in fall 2023. These were created as mockups for hypothetical messaging for Bee’s Wrap, a beeswax-based food wrap company. Blog/Social Media Post The blogContinue reading “Blog/Social Media Post: Bee’s Wrap”

News Release: Bee’s Wrap Sponsors “Wrap the Memories” Family-Friendly Event in Morrisville

This news release was created for Message Development at the University of Kansas in fall 2023. To create this news release, I utilized research and writing skills. Additionally, I exercised creative thinking to brainstorm a fictional event that could generate earned media for Bee’s Wrap. Thanks for reading! Please note: All quotations included below areContinue reading “News Release: Bee’s Wrap Sponsors “Wrap the Memories” Family-Friendly Event in Morrisville”

Spotlight | Analyst Relations

About Spotlight “Spotlight is an analyst relations firm committed to helping technology and services companies create productive relationships with influential and knowledgeable industry analysts. Our team of experienced AR pros provides strategic and operational AR support to companies from the Fortune 500 to startups. Using our proprietary platform Spotlight Oz, we help our clients andContinue reading “Spotlight | Analyst Relations”

Sample Backgrounder

by Emma Frieze | March 2, 2023 About the Backgrounder I created this backgrounder about a fictitious person named Robert “Bert” Wodehouse Mulliner to practice writing a short, professional biography. To do so, I utilized AP Style and other professional writing skills. Thank you for reading. This news release was created for JMC 305: Writing forContinue reading “Sample Backgrounder”

News Release: EV Electronics

by Emma Frieze | March 2, 2023 About the Story This news release addressed a fictitious event, which was the announcement that an electronic company called EV Electronics would be releasing a new smartphone. While creating this news release, I utilized AP Style and practiced writing and editing. Thank you for reading. This news releaseContinue reading “News Release: EV Electronics”

Lawrence City Commission News Story

by Emma Frieze | April 12, 2023 About the Story Through this news story, I covered a particular topic that was discussed in the Lawrence City Commission meeting on April 12. It was very interesting to attend the meeting in person and to learn about issues that were impacting my local community. When writing thisContinue reading “Lawrence City Commission News Story”

“The Student Marketer” Newsletter

by Emma Frieze | Spring 2023 About the Project I created a newsletter for college students to help my peers stay up-to-date on marketing news and trends. Throughout spring 2023, I produced several editions of this newsletter that I shared with various university classes, student organizations and individual students. Each newsletter included a recap ofContinue reading ““The Student Marketer” Newsletter”