Author Archives: emmafrieze

@kueventrecaps Social Media Project Reflection

by Emma Frieze | March 22, 2023 About the Project I created two social media videos for campus events at the University of Kansas in spring 2023 and posted them to the Instagram account @kueventrecaps. One video centered on a Lunar New Year celebration hosted by the Vietnamese Student Association (VSA). This celebration happened onContinue reading “@kueventrecaps Social Media Project Reflection”

Strategic Research & Creative Brief for Loom Footwear

by Emma Frieze | April 7, 2023 About the Project I developed this creative brief for Loom Footwear. The brief describes the product (Loom Waterproof Sneakers), the brand’s image, why the brand is communicating, what I have learned about the consumer and what the company wants consumers to think and do. It also suggests theContinue reading “Strategic Research & Creative Brief for Loom Footwear”

“Any major can be difficult”: Students at the University of Kansas weigh in about college major stereotypes

by Emma Frieze | May 8, 2023 About the Project I created this reporting project as an exercise in professional communication. The task was to address a topic or issue that is newsworthy and relevant to Lawrence, Kansas, or the University of Kansas. The topic I chose relates to a local lens of a nationwideContinue reading ““Any major can be difficult”: Students at the University of Kansas weigh in about college major stereotypes”

Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story

As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”

Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story

As an alumnus of a Kansas high school, I was interested in researching which factors strongly influence standardized test performance at Kansas mid-size to large (4A-6A) high schools. To conduct this research, I visited several databases—primarily the Kansas State Department of Education (KSDE) Data Central Database—and collected recent data. Next, I utilized Microsoft Excel toContinue reading “Data Biography for Fall 2022 Data Storytelling Project: Kansas 4A-6A High Schools Data Story”

“The Illusionists” Amaze on Stage at Starlight July 20-25

This was one of the press releases that I wrote on behalf of Starlight Theatre in summer 2021 as a PR/communications intern. It highlights a Broadway show that was coming soon to the theatre. To create this press release, I utilized AP Style and Adobe InDesign. This was sent to the press and featured inContinue reading ““The Illusionists” Amaze on Stage at Starlight July 20-25″